Should lenders prioritize profitability over borrower affordability—or is there a middle ground? I’ve seen many short-term lenders wrestle with this question. Profitability keeps the lights on and drives growth, but borrowers aren’t just looking for funds; they’re also looking for fairness. They want rates they can afford and terms they can trust. Don’t get me… Continue reading Optimizing Short-term Loans’ Interest Rates to Balance Profitability & Borrower Appeal